Getty Images announced late yesterday that it was allowing direct embedding of much of its stock photo library – at no cost.
Its a pretty big risk by the stock photo industry giant. But, execs at Getty are facing up with the fact that it’s vast library of images are already easily accessible to the internet-crafty.
In an article for The Verge, Craig Peters, a business development exec at Getty Images, admits, “Look, if you want to get a Getty image today, you can find it without a watermark very simply,” he says. “The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that’s what’s happening… Our content was everywhere already.”
The move is in response to the image-hungry internet with its millions of blogs and billions of social posts, whose authors know that to capture the eye of readers, their content needs pics. By making image embed code available for free, Getty is at least ensured of a photo credit for the site, plus the photographer. The embed code automatically adds the credit, and also forces in social sharing links that link back to gettyimages.com.
To get the embed code, navigate to gettyimages.com and search for the image you need. Not all of the images are offering free embeds, so search until you find one that has this symbol: </> (see example below). This symbol will be displayed on hover with some images (though, I have found not all that offer embeds are showing the symbol until you click all the way through to the image itself).
Note the </> symbol below the image:
Clicking that symbol brings up an overlay with the embed code ready for use in your Tumblr, WordPress, or pretty much any other other blog platform post:
Here’s what the embed code delivers, note the large photo credit and social icons that come with the image:
What remains to be seen is if the large credit and social links deters people from using the embed codes. We are already accustomed to seeing photo credits, albiet much more subtle ones. Will you use them for your blog posts? Let me know in the comments, I’m interested in your thoughts.