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Aug 28

Content Marketing Quick Tip #1: Use Contextual Linking Instead of Just Keyword Links

This is the first in a series of quick read tips featuring effective content marketing techniques. Please feel free to submit questions for topics to me at bradley@mjrcg.com

You are probably creating links wrong in your blog posts and site content. Since the dawn of hyperlinks the fashion was to construct one-word links.

Example:

MJR is a full-service advertising agency. To learn about MJR’s suite of marketing services, click here.

But then search engine optimization (SEO) techniques started to teach people that you should construct links around keywords associated with your products and services.

Example:

MJR is a full-service advertising agency offering a full suite of marketing services.

Today, Google has moved away from using keywords to drive search results and has instead moved into the world of semantic relevance. That means that Google considers semantically complete links to be more relevant. And that means link key phrases or sentences that encompass your keywords to give Google a greater understanding of context.

Example:

MJR is a full-service advertising agency offering a full suite of marketing services.

Google’s search algorithms are devaluing key word-only links to try to eradicate spammy keyword stuffing links. So, change your approach in how you construct your content links!

 

Bradley Fitzhenry, MJR Creative Group:
Bradley on Google+ |  twitter: @mjrcg |  Facebook: http://www.facebook.com/mjrcreativegroup

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