The creative engine for food, wine, and agriculture.

Nov 18

Google now highlights mobile-friendly websites in search results

MJR has been urging clients to place a priority on having mobile-friendly websites. Sites designed even two years ago often need to be rethought with the rapid rise in the use of mobile devices to consume digital content.

As a result of a revision to search results from Google, that need has become even more apparent.

Beginning today, Google will start highlighting mobile-optimized websites in Google search results. We have all experienced the annoyance of trying to view a website that does not offer a good mobile experience. More often than not, instead of pinching to zoom, or scrolling around, we will just go looking for a better site. Google’s new move will allow people to avoid poor mobile experiences entirely.

Consider that. Your non-mobile optimized site just became even more of a liability to your brand.

Screen Shot 2014-11-18 at 8.34.23 AM

What does Google measure to establish a mobile-friendly site?

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

The company says it is also experimenting with using mobile-friendliness as a criteria for its search rankings. This could mean moving sites optimized for mobile devices higher up search results when browsing from a mobile device. We’ll let you know if that ends up becoming official. Mean while the new mobile-friendly tag will roll out to search results globally over the coming weeks.

For more information:

Bradley Fitzhenry, MJR Creative Group:
twitter: @mjrcg |  Facebook:


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