MJR has been urging clients to place a priority on having mobile-friendly websites. Sites designed even two years ago often need to be rethought with the rapid rise in the use of mobile devices to consume digital content.
As a result of a revision to search results from Google, that need has become even more apparent.
Beginning today, Google will start highlighting mobile-optimized websites in Google search results. We have all experienced the annoyance of trying to view a website that does not offer a good mobile experience. More often than not, instead of pinching to zoom, or scrolling around, we will just go looking for a better site. Google’s new move will allow people to avoid poor mobile experiences entirely.
Consider that. Your non-mobile optimized site just became even more of a liability to your brand.
What does Google measure to establish a mobile-friendly site?
The company says it is also experimenting with using mobile-friendliness as a criteria for its search rankings. This could mean moving sites optimized for mobile devices higher up search results when browsing from a mobile device. We’ll let you know if that ends up becoming official. Mean while the new mobile-friendly tag will roll out to search results globally over the coming weeks.
For more information: ow.ly/EtzRi