Foxy Produce

The Opportunity

Foxy and Foxy Organic are two of the most recognizable names in produce. However, even after 40 years of brand investment, Foxy recognized they had to have a new strategy to address the growing consumer demand for transparent and authentic relationships with their trusted brands. They came to MJR.

Foxy Organic
Reimagined from the ground up

The modern produce shopper wants a more intimate connection with their farmers. Our solution was to transform Foxy’s aging website into a robust content delivery platform that brings Foxy’s farms and products to life through compelling photographic, video, blog and recipe content experiences that delight and inform.

Foxy Fresh Desktop View
Produce marketing done right

Fresh, appealing and relevant, the all new foxy.com is the centerpiece of the brand's digital marketing strategy, serving not only as Foxy’s home on the web, but also as their content hub, providing a wealth of brand-owned connection opportunities for their vibrant social media communities.

Foxy Fresh Forklift Animation

Driven by a clarity of vision from a strategic and creative team with both experience and a fresh outlook on produce marketing

The Result

Foxy.com is a stunning example of what can be achieved by a client relationship founded on trust, driven by a clarity of vision from a strategic and creative team with both experience and a fresh outlook on produce marketing