Natural Delights

Escaping the Commodity Trap

In 2014, MJR jump-started a sleepy produce commodity item, creating the first brand universe for the leading Medjool date producer, Natural Delights. Three short years later Natural Delights is a rarity in the produce department – a brand that is experiencing an aggressive growth arc.

Fast-forward to today, MJR Creative Group has successfully repositioned Natural Delights Medjool dates as a healthy snack that is a natural compliment to a healthy lifestyle.

Bolstered by a multi-year coordinated consumer advertising effort spanning print, digital and retail channels, the Natural Delights brand is now synonymous with Medjool dates with an 80% market share. This amazing category position can only be achieved through the partnership of a client with a clear long-range vision with the support of brand marketing experts like MJR, who are comfortable navigating the complex modern consumer marketing ecosystem.

Natural Delights
Targeting Millennials

2017 marks the year that Natural Delights directly targets millennials, anchored by an all new MJR Creative Group designed and developed website that positions the Natural Delights brand as a trusted partner in delivering high-quality energy through healthy Medjool date-based products. It features new consumer-oriented lifestyle video content, fresh recipes, inspiring imagery and high-performance content that will connect with a youthful, health-minded consumer and help the brand be even more impactful at retail.

Natural Delights Desktop View

2017 marks the year that Natural Delights directly targets millennials, anchored by an all new MJR Creative Group website

Extending Brand Influence

Using the website as the brand’s content home base, MJR will leverage the all new visual assets it created for the brand in a coordinated multi-channel consumer program spanning print, digital advertising, social media, events, influencer marketing and public relations to deepen the brand’s relationship with its target audiences and drive increased consumption.