Rabobank International is the Rabobank Group's international banking business that concentrates on international wholesale and retail banking activities. The related focus is on food and agriculture clients who are served from thirty countries worldwide.

Rabobank International is the Rabobank Group's international banking business that concentrates on international wholesale and retail banking activities. The related focus is on food and agriculture clients who are served from thirty countries worldwide.

When the world's leading agribusiness bank wants to talk to the top agribusiness decision makers in the United States, you better come up with a great idea.

So we suggested Rabobank International do just that - talk turkey. Or grains. Or beverages. Our direction from the client was to develop a direct mail piece that would leverage their exclusive database of U.S. customers and prospects. Our approach was to highlight Rabobank International's strongest food and agribusiness sectors through the use of creative photo illustration demonstrating their participation in every part of the farm-to-fork supply chain. The client loved it. So much, they kicked it up a notch, choosing to deliver what was now a full-fledged campaign right into the hands of the most powerful F&A executives in the United States via a Forbes Magazine cover wrap.

What started off as a one-shot direct mail effort is now in it's third year, and the campaign continues to evolve, proving the staying power of a great idea expertly executed.

Rabobank International
Food & Agribusiness Portfolio

Sector: Animal Proteins

Sector: Beverages

Sector: Dairy

Sector: Farm Inputs

Sector: Food Retail / Foodservice

Sector: Grains & Oilseeds

Sector: Value-added Processing