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2020 Designalytics Effectiveness

Winning by Design

In September of 2020 MJR Creative Group was a winner of the first-annual Designalytics Effectiveness Awards, in partnership with Dieline, to recognize package redesigns that have been instrumental in driving brand growth.

Unlike traditional design competitions, the judging process for these awards was entirely data-driven; it was based on sales performance in the marketplace, as well as rigorous quantitative consumer testing.

Designalytics attributed a sales growth of 4% – which equates to an increase of nearly $2 million annually – directly to MJR Creative Group's packaging redesign for Natural Delights® Medjool Dates.