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MJRCG developed a multi-channel digital campaign to help Fresh Cravings, one of the Nation’s most successful fresh salsa brands, drive awareness for their new lineup of delicious plant-based dip products. Though a powerful mix of Connected TV, Digital Programmatic, Facebook and Instagram advertising we were able to custom tailor our ad execution to support our client's retail partners and reach a targeted group of young shoppers and health couscous moms who were fitness enthusiasts, keto dieters and interested in flexitarian diets and dairy free options.