MJRCG developed a multi-channel digital campaign to help Fresh Cravings, one of the Nation’s most successful fresh salsa brands, drive awareness for their new lineup of delicious plant-based dip products. Through a powerful mix of Connected TV, Digital Programmatic, Facebook and Instagram advertising we were able to custom tailor our ad execution to support our client's retail partners and reach a targeted group of young shoppers and health-conscious moms who were fitness enthusiasts, keto dieters and interested in flexitarian diets and dairy free options.