The Handtmann Corporation in Germany is a leading manufacturer of premium vacuum fillers and portioning systems for the global food industry.

"Site use is up dramatically, visitor comments have been unanimously positive, and the simplicity of design and easy navigation to layers of information are most often cited."

When we got a call from long-time friend and collaborator Jeff Hensley of marketing firm Hensley Associates, he greeted us with a seemingly simple project: Establish a new URL ( and transfer existing product content directly from an older, underutilized site into an updated design for the U.S. sales arm of a highly respected German food processing equipment manufacturer, Handtmann.

As we reviewed the existing product content and explored platform and design options, it became clear that a significant opportunity existed to create a highly functional customer and prospect information and sales tool that would re-stage the German manufacturer in the U.S. market. Together with Hensley, MJR developed a strategy to leverage the German company's vast product and visual content assets, and provided an elegant, easy-to-navigate, product-focused website that is unmatched in the product category; one that also does double-duty as a valuable tool for the U.S. sales team.

This project is a testimony for the value of collaboration between trusted agency partnerships and how companies can benefit tremendously from their combined experience and knowledge. The new website now operates as a shared platform for the U.S. and Canadian sales teams and its flexibility is helping the company expand in North America while maintaining individual identities for the company's distinct United States and Canadian operations.